The MFD Practice Projector

15-Year P&L Model for a Mutual Fund Distribution Business

Monthly compounding engine · Yearly P&L rollup
1. AUM & Flows (the income engine)
Starting AUM (₹)
Current AUM under management
Existing SIP Book (₹/month)
Current monthly SIP inflows
New SIP added (₹/month)
SIP book grows by this every month
Annual SIP Step-up (%)
Existing clients raising SIPs each year — applied to the whole book annually
Annual Attrition (%)
Client exits: shrinks the SIP book and redeems a matching slice of AUM each year
Monthly Lumpsum (₹)
Fresh non-SIP inflows per month
Market Return (% pa)
Equity / blended return on AUM
Horizon (years)
Projection length
2. Revenue & Taxation
Trail Brokerage (% pa)
Annual brokerage earned on AUM, inclusive of GST
GST on Brokerage (%)
Net brokerage = gross / (1 + GST%)
Corporate Tax Rate (%)
Pvt Ltd 25% · LLP/Partnership 30% · Proprietor up to slab. Applied to PBT.
3. Expenses (Year 1 rupee figures · grow over time at the rates below)
L1 Junior — Salary (₹/yr)
Per junior, annualised
L1 Junior — # of Workers
Headcount at this level
L1 Junior — Total Salary (₹/yr)
Salary × Workers
L2 Middle — Salary (₹/yr)
Per mid-level employee, annualised
L2 Middle — # of Workers
Headcount at this level
L2 Middle — Total Salary (₹/yr)
Salary × Workers
L3 Senior — Salary (₹/yr)
Per senior, annualised
L3 Senior — # of Workers
Headcount at this level
L3 Senior — Total Salary (₹/yr)
Salary × Workers
Total Team Salary Y1 (computed)
(L1×n) + (L2×n) + (L3×n)
Team Salary Growth (% pa)
Applied to total team cost
Promoter Salaries (₹ Y1)
Owner-operator draw
Promoter Salary Growth (% pa)
Year-on-year growth in promoter draw
Office Maintenance (₹ Y1)
Rent, utilities, basic infra
Other Expenses (₹ Y1)
 
Marketing/Gifting (₹ Y1)
Marketing campaigns, client gifts, festivals
Technology Expenses (₹ Y1)
Software, SaaS, CRM, infra, automation
Non-salary Expense Growth (% pa)
Applies to Office, Other, Marketing/Gifting
Tech Expense Growth (% pa)
Growth of technology spend
4. Valuation & Reinvestment
Exit Valuation Multiple (% of AUM)
Typical MFD AUM-based valuation: 3–7%
Reinvestment Rate on Retained PAT (% pa)
Rate at which retained profit compounds (debt / liquid fund yield)
Result
The Practice at the Horizon
Year-end snapshot at your chosen horizon, computed from the monthly engine.
Final AUM
Final Year Post-GST Brokerage
Final Year PAT (after Corp Tax)
Cumulative PAT (compounded)
AUM, Brokerage & Profit — Year by Year
Valuation · When You Exit
Year of Exit
Pick any year within your horizon
Total AUM at Year of Exit
Auto-populated from year-end AUM
Exit Valuation Multiple
% of AUM (from input section above)
Exit Valuation Price
AUM × Multiple
Year-by-Year P&L Summary · All amounts in ₹ Lakh, AUM in ₹ Cr
Year AUM (Cr) Revenue Total Exp PBT Tax PAT Cumul PAT Margin

Cumul PAT methodology — Each year's PAT is earned monthly, not as a lumpsum. Year 1 PAT accumulates as a 12-month SIP at the reinvestment rate. From Year 2 onward, the prior balance compounds for 12 months as a lumpsum at the same rate, while the current year's PAT builds as a fresh 12-month SIP on top. This treats retained profit the way it actually flows in an MFD practice.

Expense Breakdown · All amounts in ₹ Lakh
Year Team Promoter Office Other Mkt/Gift Tech Exp Total Exp
Expense & Revenue Trajectory · 15-Year View (Absolute ₹ Lakh)
Expense Mix as % of Revenue · 15-Year View

Post-GST Revenue = 100% baseline. Each line shows the expense bucket as a percentage of revenue for that year.

Monthly Engine · AUM, SIP Book & Brokerage per Month

180 months of compounding. AUM in ₹ Cr; SIP book and brokerage figures in ₹ Lakh. Cumulative brokerage resets each year. Year-end months (12, 24, 36...) are highlighted — these are the values that feed the annual P&L above.

Month Year AUM (Cr) SIP Book (₹L/mo) Brokerage this month (₹L) Cumulative Brokerage in Year (₹L)

Methodology — The monthly engine compounds AUM forward each month: new month-end AUM = (previous AUM + monthly lumpsum + current month's SIP book) × (1 + market return / 12). The SIP book itself grows by the New SIP added amount every month. Monthly brokerage = month-end AUM × (annual brokerage rate / 12). The annual P&L sums each year's twelve monthly brokerages, divides by (1 + GST) to get post-GST income, then subtracts the seven expense buckets to arrive at PBT (Profit Before Tax). Corporate Tax is applied at the user-set rate on positive PBT to give PAT (Profit After Tax). Year 1 expense percentages are applied to Year 1 post-GST brokerage only — from Year 2 onwards, salaries and expenses grow on their own track rather than as a fixed % of brokerage. Team and promoter salaries grow at their own rates; marketing/gifting, office, other grow at a common non-salary rate; technology expenses grow separately.

Tax structure notes — The Corporate Tax field defaults to 25%, the headline rate for a domestic Pvt Ltd company with turnover ≤ ₹400 Cr (effective ~27.82% after cess and surcharge). Use ~22% (Sec 115BAA opted-in), ~30% for LLP/partnership (~33.6% effective), or up to ~35-36% for proprietorship at the top individual slab. The tool treats all seven expense lines as fully deductible against profit — appropriate for a Pvt Ltd / LLP structure where directors' remuneration and business expenses are pre-tax; less accurate for a proprietorship where "salary to self" is not deductible. Spreadsheet fixes: the formerly unused "Other Exps %" is now a real input; previously hardcoded Office Maintenance % and Technology Expense ₹ values are adjustable; GST rate is exposed; corporate tax is added as a separate line (it was missing from the original model entirely — the spreadsheet's "profit" was actually PBT).