You know your AUM to the rupee. Do you know what an hour of your own time is worth — or what your team's real cost is, or what a bad hire will cost you at year 20? BIRD built 34 engines to answer that with your own numbers, not generic advice.
Most distributors can quote their AUM, their SIP book, their net brokerage without blinking. Ask what an hour of their own time is worth, or how much of their month a Team Lead should be running instead of them, and the answer is a shrug. BIRD built 34 engines to turn that shrug into a number.
Each one takes your own numbers — your AUM, your SIP book, your team, your comp — and hands back a real answer, not a benchmark.
Your AUM and SIP book set what an hour of your time is worth. Price it, then watch the dial as you show where those hours actually go — and what the delegatable ones cost you every year.
Every year part of your SIP book lapses. See how much of your new SIP selling merely replaces what leaked out — and how little is actually real, net growth.
Tick off what you still do yourself against BIRD's own L1/L2/L3 layers, and watch the needle swing right for strategic work, left for everything an L2 or L3 hire should own — then see exactly what that gap costs you a year.
Salary compounds quietly through the first half of a career and concentrates almost everything in the second. See what letting a senior hire go really saves once replacement and severance are priced in — not just the raw payroll math.
Split the same target compensation into Fixed, Individual Profit Sharing, Company Profit Sharing and ESOP, then tune the mix and watch it cost the same at on-target performance, less when someone underperforms, and more when they don't.
Compound thirty years of your own income against a DCF of the business itself, side by side — both crore-scale, both real, and neither one most MFDs ever sit down and calculate.
Baseline, Growth, Team, Enterprise Value — one practice, mapped end to end. Not a grab-bag of calculators.
No pitch before you get an answer. Take the free BQ score, or start the programme that unlocks all 34 engines.