A book that already earns, plus a repeating engagement cycle, turned into two dials — and one clock. Drag the horizon and watch the revenue hand sweep past the cost hand.
The Engine · what it costs to run
₹
3
RMs required
—
Monthly cost
—
Annual cost
The Existing Book · what these 600 already hold, before either dial moves
₹
—
AUM per RM
—
Existing trail / yr
—
Covers RM cost
The Two Dials · what each engagement round activates on top
SIP Activation
25%
150 of 600 customers add a SIP, each cycle
₹
Lumpsum Activation
25%
150 of 600 customers add a lumpsum, each cycle
₹
4× / yr
What The Two Dials Add · Year 1, on top of the existing book
—
Additional investment mobilized this year
—
Mobilization leverage — client money mobilized for every ₹1 spent on RM salaries
—
New SIP added, per cycle
—
New lumpsum added, per cycle
—
SIP run-rate by Year 1 end
The Combined Picture · cost vs revenue, one dial, two hands
%
5yr
Year 5
Cost — —/yrRevenue — —
—
RM cost, this year
—
Combined revenue, this year
—
Coverage
Existing book trail (flat)Activation trail (compounding)Annual RM cost
Existing AUM is held flat — no market growth, no redemptions modelled — so this stays a conservative floor, not a ceiling. Each engagement cycle reapplies the same dial% to the full customer base rather than tracking individuals. The clock always scales to the full 10-year horizon, so the cost hand doesn't jump around as you drag the year slider.