BIRD · Practice Tools

Who built your AUM?

Today's AUM is two things added together: the money you brought in, and what the market did to it. Take the market out, and see how much you actually mobilised — over three horizons of your choosing.

Assumptions

Your book today, the return it earned, and how far back it goes.

What you actually mobilised

Money mobilised, by years of history

The further back your book goes, the less of it you had to bring in.

Years back from today run along the bottom, money mobilised in ₹ Cr up the side. At year 0 nothing has had time to grow, so mobilised equals today's AUM. Dotted markers sit at your three cases.
Your full report, free

See it year by year, and what it means for your practice.

Leave your details and your report is emailed to you straight away: your numbers, and how much you mobilised for every year of history. The team behind BIRD will follow up with what to do about them.

Email me my full report →

Opens a short Google Form with your report already filled in. Sign in with Google so we can email it to you. We use your details only to send your report and to tell you about BIRD programmes. Nothing you type into this calculator is stored.

A large book can hide a small engine. If most of today's AUM is the market's work, then mobilisation — new money from new and existing clients — is the number to grow, not the AUM figure the market hands you.

Know what you built, and what was built for you.

What this leaves out
  • Today's AUM is split into what went in and what the market added. The return you enter applies to every year of the horizon.
  • Anything that is not an SIP instalment is treated as one lump put in on day one. That gives it the most growth it could have had, so lumpsums that really arrived over the years mean more was mobilised than shown.
  • The SIP flow is an average across the whole period, invested at month end. Today's book is usually much larger than that average.
  • No redemptions, no switches, and one flat return for every rupee.
  • Mutual fund investments are subject to market risks. These are illustrative calculations at a constant return, and actual outcomes will differ.
Go deeper: The BIRD Readiness Index· The TBA Master Class· Price your practice